Design & UX Process

Learn: Conduct interviews, competitor reviews, user research & feedback. Create user stories, personas, and scenarios.

Organize: Brainstorm, communicate structure, information architecture and navigation design.

Make: Wireframes and rough prototypes. Find feasibility with engineers and the team. Rinse & Repeat.

Design: Visual, interface and interaction design. Rinse & Repeat. Functional specs and production design.

Test: Evaluate, Analytics, Rinse & Repeat.


Design Principles

Be Trusting

Always Optimistic


Clear & Understandable

User First

Make It Better Everyday*

*change is good